Validation
Validate evidence before you commit to features
A practical framework for separating market signals from attractive assumptions.
Write the risky assumption Name the customer, recurring problem, current workaround, and reason they would pay. If the statement cannot be disproved, it is too vague to validate.
Match evidence to the question
Conversation threads reveal language and pain. Search data suggests demand. Competitor pricing shows existing willingness to pay. No single source answers every question.